If you’re an organisation looking to stay ahead, then you’ll want to pay attention to TikTok’s latest updates for 2025. From exciting new tools to emerging trends, there’s a lot happening that could transform your TikTok strategy this year.
Let’s break down the latest updates and how they could benefit your organisation.
1. TikTok’s 2025 “What’s Next” Report: Your Guide to Emerging Trends
TikTok has released its 2025 “What’s Next” report, and it’s packed with insights on what’s shaping the future of TikTok marketing: The report highlights three key areas that organisations should focus on:
- Authentic Connections: Audiences are increasingly seeking authenticity. Organisations that embrace transparency and connect with users on a personal level will stand out.
- Inclusive Content: Representation and inclusivity are essential. Organisations that engage with diverse audiences and niche communities are more likely to resonate deeply with their followers.
- Interactive & Shoppable Features: TikTok continues to ramp up its shopping features, making it easier for users to purchase directly from videos. Incorporating interactive and shoppable content into your strategy can result in driving conversions and boosting engagement.
2. Post Scheduling on TikTok Studio
Say goodbye to the stress of manually posting content at the right time. TikTok’s new post-scheduling feature in TikTok Studio means you can now plan your posts in advance.
This update is a game-changer, especially for brands managing multiple accounts or for those who want to maintain consistency without being glued to their screens.
By scheduling posts, you can optimise for peak engagement times, ensuring your content reaches the right audience at the right moment—without any late-night posting sessions.
3. Valentine’s Day Campaign Tips
Valentine’s Day is just around the corner; it’s the perfect time to make sure your content is ready to capture hearts. TikTok has released a guide with tips on how to maximise your brand’s impact during this celebrated day.
From leveraging trends like romantic challenges and love-themed hashtags to creating heartfelt or humorous content that resonates with your audience, there are plenty of ways to capture your audience’s hearts.
And if your brand has a product to sell, make sure to take advantage of TikTok’s shoppable features to turn your Valentine’s Day content into conversions.
4. Align with the Right ‘Tok’ for Your Brand
TikTok is home to countless niche communities, and finding the right one for your organisation is crucial for driving engagement. Whether it’s #AnimalTok, #FoodTok, #FitnessTok, or #TravelTok, aligning with a niche that fits your brand values and desired audience can make a huge impact on engagement.
By tapping into a niche that resonates with your organisation’s values, you’ll engage with a dedicated community that’s already interested in what you have to offer. Consistency is key. By consistently creating content that speaks to your chosen niche, you’ll build a loyal following over time.
5. TikTok’s New Features and Tools
TikTok is also rolling out a host of new tools designed to help creators and organisations better manage their content and connect with their audiences:
- AI-Powered Content Suggestions: TikTok’s algorithm continues to evolve, and the platform is getting even better at recommending content that fits your brand. Using AI, TikTok will suggest content ideas, sounds, and even trending topics that you can incorporate into your posts.
- Enhanced Analytics: More in-depth analytics mean you can track your performance with greater accuracy. Audience demographics, engagement rates, and video performance insights will help you refine your strategy and improve your results.
- Live Shopping: If you’re in e-commerce, TikTok’s expanded live shopping feature is a game-changer. This tool lets you sell products directly during live broadcasts, creating an interactive and seamless shopping experience for your audience.
As we move into the second month of 2025, TikTok continues to offer exciting new features and opportunities for brands. From niche communities to advanced scheduling and shoppable content, it’s clear that staying up-to-date with these updates is essential for success on the platform.
Is your TikTok strategy ready for the year ahead?
Written by Lilly Gallagher.
