At Talking Tortoise, we’re all about taking a steady approach to marketing. Just like the tortoise in the famous fable, we know that success isn’t about rushing to the finish line– it’s about taking the right steps at the right time. That’s why this year, after attending The Land, Leisure, and Tourism Show at the NEC as visitors for a couple of years, we made the leap and exhibited for the first time.
A Big Leap for Talking Tortoise
The Land, Leisure, and Tourism Show is the UK’s largest event for rural businesses, holiday parks, and leisure industries. It brings together a mix of industries eager to find new opportunities and improve their existing offerings. We were excited to join this thriving community, share our expertise, and be inspired by others.
For us, exhibiting was an exciting milestone. We may be the tortoises of the marketing world, but that’s what makes us different– we take our time, listen, and work strategically to help our clients succeed. Our approach isn’t about speed– it’s about making smart, thoughtful decisions that lead to long-lasting results.
Our Stand: A True Reflection of Talking Tortoise
When designing our stand for the show, we aimed to make a bold visual statement that stayed true to our brand’s identity. We wanted to showcase who we are, what we do, and the passion behind our business, all while reflecting our steady and strategic approach.
Thanks to the amazing team at Exhibition Equipment UK Ltd, our stand came together effortlessly. We arrived with just our bags and brains, and everything was set up already perfectly. It was a surreal and exciting moment to see our vision come to life without a hitch. Special thanks to Sharon, Greg, and the rest of the team at Exhibition Equipment UK Ltd for their exceptional support.
A special shoutout also goes to Deann Rooke at ZEST! GRAPHICS LIMITED for bringing our stand to life with some seriously popping graphics. The design truly captured the essence of what we do– vibrant, dynamic, and full of energy– while maintaining our brand identity.
Our messaging was central to our stand. It highlighted how we help businesses achieve growth through improved reputation, increased footfall, and smart diversification. We wanted to clearly communicate how our tools and strategies empower businesses to succeed.
In addition to the engaging design and messaging, we ran a competition to win a £2000 consultation with us, which added even more excitement to the mix. We’re thrilled to announce that the winner has been contacted, and we look forward to working with them in the new year.
We’re so grateful to have an incredible network of talented people who make events like this possible.
Helping Clients Find Smarter Ways to Win
One of the core values at Talking Tortoise is helping our clients find smarter ways to win. In a world where businesses face so many challenges, especially with the current economic climate and rising costs, it’s more important than ever to focus on efficiency, innovation, and diversification. We understand that every business is unique, which is why we take the time to create tailored strategies that focus on what will work best for each client.
At the show, we connected with many businesses that were looking for new, creative solutions to adapt and thrive in today’s market. Just like the tortoise won the race by being consistent and clever, we help our clients find smarter, more efficient ways to achieve their goals– whether it’s diversifying their services, leveraging new technologies, or reaching new audiences. We’re here to help businesses navigate through challenges and make steady progress to achieve long-term success.
Fostering Partnerships and Diversifying Offerings
A key takeaway from the show was the importance of building strong, long-term partnerships. Many businesses we spoke with were exploring ways to diversify their offerings and add more value to their customers. We love helping our clients explore and identify new potential avenues and opportunities to expand. Exhibiting at this event was a fantastic way for us as a team to strengthen existing partnerships and create new ones. We connected with a range of businesses and new partners who share our values and vision, and we’re excited to collaborate with them in the future.
The economic climate makes diversification crucial to staying competitive. At Talking Tortoise, we work with our clients to uncover new revenue streams, create sustainable strategies, and continuously adapt to the evolving market– all while staying true to their brand values and long-term vision. This show allowed us to find new collaborators that can help us further support our clients in driving growth through innovative solutions.
Looking Ahead: Smarter Strategies for Future Success
Exhibiting at the Land, Leisure, and Tourism Show was an incredible experience for us. We left with fresh insights, new partnerships, and a renewed focus on helping our clients find smarter ways to achieve their goals.
Since the event, we’ve been in touch with many of the fantastic people we met, and we’re excited to explore how these relationships and leads will evolve into collaborations that lead to innovative solutions.
A huge thank you to everyone who stopped by our stand, shared their insights, and took the time to connect with us. We’re ready to apply everything we’ve learnt as we continue building long-term success– one smarter step at a time.
Written by Lilly Gallagher.
