We are thrilled to announce that Talking Tortoise have become a proud member of the Farm Retail Association
(FRA). This marks an exciting new chapter for us as we look to continue our work with
farm enterprises, rural businesses, and visitor attractions across the UK.
Who are the Farm Retail Association (FRA)?
The FRA is the leading trade body for farm shops, farm attractions, and rural businesses in the UK.
Representing over 1,500 members, the FRA is dedicated to supporting farm-based businesses,
advocating for the sector, and ensuring members have the tools and resources they need to succeed.
They also play a vital role in lobbying to protect smaller businesses from unfair practices and misleading
advertising by larger retailers. Their mission aligns closely with our own values at Talking Tortoise, where
we’re passionate about helping these businesses thrive through effective marketing and PR.
Why Did We Join the FRA?
Many of our clients are farm enterprises and parts of the rural business sector, so joining the FRA feels like
a natural next step. Being part of this incredible network will give us access to so many new
opportunities, insights, and resources, all of which will help us serve our clients even better.
What We’re Looking Forward To
● Networking Opportunities: We’re excited to attend regional and national meetings and connect
with other businesses in the sector. It’s a fantastic chance to learn from others, share ideas, and
build meaningful relationships that will help us grow and increase our visibility within the industry.
● Opportunities to Learn: As new members, we’re thrilled to have access to open days, webinars,
and in-person events where we can stay informed about the latest industry developments. We
can’t wait to take advantage of these opportunities to refine our strategies and ensure we’re
offering the best possible support to our clients.
● Members-Only Resources and Support: The wealth of resources available to us through the
FRA is really exciting! From guides on industry best practices to expert advice on legal, HR, and
town planning matters, we’ll be able to navigate complex regulations with confidence.
How Will This Benefit Our Clients?
For us, joining the FRA isn’t just about gaining new resources—it’s about being able to support our
clients in a more informed and effective way. With access to an extensive network of industry
professionals, up-to-date resources, and the latest trends, we’ll be in a strong position to continue helping
farm parks and rural attractions with their marketing and PR needs.
We’re really looking forward to being part of the FRA network and are excited to see what opportunities
arise.
