While you’re reading this, your audience is already scrolling past someone else’s content.
More than 5 billion people use social media every single day. Not just to connect with friends, but to discover brands, make buying decisions, and build trust in the businesses they follow. Whether you’re a global name or a growing startup, if you’re not showing up strategically on social media, you’re already a step behind.
Today is Social Media Day, and while your feed might be full of brands shouting about it, we’re here to cut through the noise. As a team of marketers who live and breathe social strategy, we’re reminding you of something simple but powerful. Social media isn’t just a channel. It’s the channel. And when done right, it can be your most valuable business tool.
So, how do you actually do it right? Here are 5 key tips to grow your brand’s presence, not just for today, but for the future:
1. Short-form video is the content king (still)
TikTok. Reels. Shorts. The platforms may vary, but the format dominates. If you’re not creating punchy, scroll-stopping video content, you’re missing a massive audience. A great short-form video isn’t just fun. It’s a great way to increase your reach and create an instant emotional connection. It is also a great style of content that can be easily repurposed across all platforms to resonate with all of your platform’s followings.
2. Don’t just post. Participate.
The biggest mistake we see brands make? Posting… and ghosting. Real growth comes from conversations. Take five minutes a day to reply to comments, join discussions, and show up in your DMs. Engagement drives loyalty, and it tells the algorithm you’re worth seeing.
3. Let AI help you, but don’t lose the human magic.
Tools like ChatGPT and Canva’s Magic Studio can spark fresh content ideas, speed up workflows, and surface insights. But it is important to remember that AI can’t replace creativity, tone of voice, or empathy. Use AI tools like these to enhance your strategy, not replace it.
4. Trends are great. Brand alignment is better.
Jumping on a viral sound or meme? Go for it, but only if it feels authentic. Random trends might spike views, but only brand-aligned content turns passive scrollers into loyal followers (and paying customers).
5. Your audience doesn’t want content. They want connection.
Content gets attention. Community builds trust. The brands winning on social are creating spaces where people feel heard, valued, and part of something. Whether it’s behind-the-scenes stories, exclusive channels or user-generated content, don’t just broadcast but instead invite people in.
We help brands like yours cut through the noise, connect with your ideal audience, and turn engagement into footfall. We pride ourselves on finding smarter ways for our clients to win and would love to help you too!
