Discounts don’t have to destroy your margins. In fact, the right offers can boost basket spend, increase loyalty and grow midweek footfall.
Here are the farm shop deals that work – and why.
1. Bundles beat discounts every time
Rather than cutting prices, increase value.
Try:
- Breakfast bundles
- BBQ packs
- Sunday roast boxes
- Afternoon tea kits
- Veg + fruit combo bags
Bundles feel generous but protect your margins.
2. Loyalty Cards (even simple stamps!)
Customers LOVE reward systems.
Ideas:
- Buy 6 coffees, get the 7th free
- Stamp cards for bakery items
- Points on produce
- Kids’ stamp cards for trails
Loyalty = repeat footfall.
3. “Buy the Meal” Deals
Combine:
- Meat
- Veg
- Sauce
- Dessert
Sell it as a ready-made menu.
It boosts basket spend and solves a problem for customers.
4. Seasonal Surprise Bags
A strong trend that works beautifully for farm shops.
Seasonal “surprise bags” of:
- Veg
- Bakery goods
- Fresh produce
- Excess stock
They sell fast and feel fun!
5. Midweek Treats
Use deals to fix quiet days.
Ideas:
- Tuesday cake & coffee offer
- Wednesday veg specials
- Thursday bakery discount
- Kids-eat-free midweek café deal
- Offers don’t have to be big, they just need to be targeted.
6. Cross-Promotions with Local Producers
Example: “Buy any cheese → get 20% off chutney.”
Local producer partnerships = storytelling + value.
7. Social Media-Only Offers
Great for engagement AND footfall.
Try:
- “Show this post at the till for 10% off today only!”
- “Comment PICKUP to reserve a hamper!”
- “Watch our story tomorrow for a secret offer!”
These turn online followers into real visitors.
The best deals are simple – and customer centred so make offers easy to understand, fun to engage with and rewarding to use.
Do that and you’ll increase footfall, loyalty and spend without ever needing a supermarket- style sale.
