Get ready to up your social media game! Here are five essential updates that every creator, business, and social media user should know about. Let’s dive in!
Instagram Labels for Messages
Instagram is making it easier for businesses to stay on top of their DMs. With a new message-labeling feature, businesses can now mark conversations as “follow-up” or “reply needed,” helping keep track of important chats. No more missed messages or forgotten follow-ups—this feature makes it easy to keep things organized and ensures every customer feels heard.
Set Goals for Your Content on Instagram
Ever wanted a personal trainer for your Instagram account? Instagram’s new “Goal” feature is pretty close! With this update, you can set performance goals for your posts and reels, and track them in a new “Goals” tab on the professional dashboard. This feature is designed to help creators and businesses refine their strategy by setting clear targets and tracking their progress, all in one app!
Instagram Puts a Rumour to Rest
No, Instagram isn’t reducing the reach of sponsored posts! Adam Mosseri, the Head of Instagram, recently addressed a rumor suggesting that Instagram downranks sponsored content to get brands to pay for ads. Mosseri made it clear: there’s no penalty for sponsored tags. So brands and creators can continue tagging sponsored posts without worrying about a hit to their reach.
Easier Music Sharing on TikTok
TikTok is making it simpler than ever to share your favorite tunes! With the new “Share to TikTok” option, you can now share music directly from Spotify or Apple Music. Post a song straight to your FYP, add it to your stories, or even share it privately with friends in TikTok Messages. This update makes it super easy to bring trending songs to your content and keeps your TikTok game strong!
TikTok Launches ‘TikTok Academy’ for Marketers
TikTok has just launched TikTok Academy, a new online learning platform designed to help businesses and marketers master the app. It’s an official training space where users can learn all about TikTok ads, strategies, and creative approaches to connect with audiences. TikTok calls it the “ultimate go-to destination” for anyone looking to become a TikTok ads expert, now with enhanced content and a brand-new, user-friendly interface.
With social media constantly evolving, these updates are here to help you stay ahead, connect better, and create smarter. Whether you’re a business looking to boost engagement, a creator aiming to improve your reach, or simply a social media user, these new tools can make a big difference.
Which updates are you most excited to try? Let us know what you think will benefit your business the most – and keep an eye out for even more changes coming soon to your favorite platforms!
Written by Lilly Gallagher.
