Universities turned to cringeworthy memes on social media today as they battled to attract disappointed students who missed out on their required A-level grades.
The scramble for sixth formers came as the overall pass rates for A-levels were today revealed to have dropped to their lowest level for eight years amid a huge overhaul of the exams system starting to bite.
The A*-E pass rate fell to its lowest level since 2010, while the A*-C rate was down to its lowest since 2014 as nervous youngsters fretted about their future after the results came out in England,Wales and Northern Ireland.
The top result of A* fell to its lowest level since 2013, although there was good some news for high achievers as more than one in four A-levels were awarded an A or A* this year – the highest proportion for six years.
Today, to help advertise their courses available under Clearing, institutions across the country including Staffordshire, Leeds Beckett and Anglia Ruskin tweeted clips from TV shows and films including Harry Potter.
