What if the only way future generations could see a rhino was in a dusty old textbook? Or if the striking star-shaped shell of an Indian star tortoise could only be admired in a photograph?
It’s a sobering thought, but it’s one we need to take seriously. For many species, this could become reality without our help.
Every year, on the third Friday of May, we recognise Endangered Species Day. It’s a chance to stop and think about the animals teetering on the edge of extinction and to celebrate the people and organisations working to protect them.
At Talking Tortoise, we work with attractions that understand the importance of conservation. As a Marketing and PR agency, we’re proud to help shine a spotlight on the projects, people and animals making a difference. And for us, it’s not just professional. It’s personal.
Meet Fred, our office star
You don’t expect to find an endangered species in a marketing office, but ours is home to Fred, a critically endangered Indian Star Tortoise.
Fred’s species is native to India and Sri Lanka and faces serious threats from habitat loss and illegal trade. He’s part of a breeding programme that aims to build a stronger, healthier captive population. One day, when a suitable female is found, Fred could be part of that future.
He may be small, but he’s a daily reminder of why protecting endangered species matters.
Martin’s marathon mission
Martin, our Commercial Director, has taken his commitment to conservation beyond the office. He’s raised over £4,000 for Save the Rhino International by running the London Marathon twice.
For Martin, rhinos have always been a favourite. They are more than just impressive animals; they are what’s known as an umbrella species. Protecting rhinos also protects the wide range of other animals and plants that share their habitat.
When Martin took on those marathons, it wasn’t just about crossing the finish line. It was about making a real contribution to a cause that means a lot to him.
Why conservation matters
Protecting species like the Indian star tortoise and the rhino is vital for maintaining biodiversity. Every species plays a role in its ecosystem, and when one disappears, it affects the balance of everything around it.
It’s also important to remember that many communities around the world rely on wildlife for their culture, livelihoods and wellbeing. Conservation protects more than animals. It helps people too.
What we can all do
At Talking Tortoise, we’re proud to work with attractions that make conservation a priority. We help share their stories and connect them with audiences who care. These attractions are not just places to visit. They are places of education, research and real-world impact.
You don’t have to run a marathon or adopt a tortoise to make a difference. You can support a local zoo or wildlife park that’s involved in conservation. You can donate to a trusted organisation like Save the Rhino International. You can even start with something as simple as learning more and sharing that knowledge with others.
This Endangered Species Day, we’re reminding ourselves, and encouraging others, that small actions matter. Together, our efforts add up. And with enough people on board, we can help make sure the animals we love remain a living part of our world, not just a memory from the past.
Written by Natasha Burton.
