As we step into 2025, social media and marketing are set to continue evolving in exciting new ways. At Talking Tortoise, we’ve identified some key trends that will shape the future of the industry. Whether you’re planning your next move or just wanting to stay informed, here’s a closer look at what to expect in the year ahead and how these trends might impact your strategy.
Community Over Brand Awareness
In 2025, the focus will shift from simply gaining followers to building strong, lasting connections with your existing audience. It’s not just about increasing your reach—it’s about strengthening relationships with those who already engage with your brand. For example, Longleat Safari Park has successfully fostered a loyal community by offering annual memberships that include discounts, perks, and exclusive events like behind-the-scenes animal encounters. These initiatives help strengthen the bond between the park and its visitors.
For attractions in the tourism industry, consider how you can go beyond just providing a service or experience.
Ask Yourself: How can you create lasting memories and build loyalty?
Whether it’s organising special events for repeat visitors, offering family passes, or crafting unique, interactive experiences, the key is to cultivate a community that feels valued and eager to share their experiences with others.
High-Quality Content
While raw, unpolished content has been popular in recent years for its authenticity, 2025 will see a shift toward higher-quality, more polished content. Expect to see content with better lighting, clearer sound, and smoother editing. This doesn’t mean you need to invest in expensive equipment—small improvements can make a significant difference. At Talking Tortoise, we’ve already enhanced our lighting to ensure our content looks top-notch.
People want content that feels authentic and relatable, but they also expect it to look professional.
Ask Yourself: How can your brand raise its content quality to stand out in 2025?
Real-Life Brand Activations
Offline experiences are making a big comeback as people crave more personal, face-to-face connections. In 2025, brands will increasingly focus on hosting in-person events, pop-up shops, and exclusive experiences. The goal is to create memorable moments that spark excitement both online and offline. These activations, whether a family-friendly event or a corporate team-building away day, foster deeper connections and help to turn visitors and clients into loyal advocates for your brand. These events also generate buzz on social media, amplifying your brand’s presence.
Ask Yourself: What unique in-person experiences can your brand create to connect with visitors and business partners?
Looking Ahead
In 2025, social media will be all about strengthening engagement with your existing audience, creating higher-quality content, and building stronger connections. It’s time to focus on building loyalty and creating authentic experiences that resonate with your audience both online and offline.
Want to learn more about how to incorporate these trends into your strategy? Reach out to us at Talking Tortoise, and let’s work together to make 2025 your best year yet!
Written by Lilly Gallagher.
